Logos & identities04 / 052017

Moontower

Identity for an Austin construction company · 99designs winner

A tower cut into a full moon: renovate, build, develop.

Client: Moontower Construction, Austin
Year: 2017
Result: Winner, 99designs
Scope: Logo, stationery, identity pack, social covers

The winning Moontower Construction identity across letterhead, envelope, business cards and a charcoal notebook

Moontower Construction renovates, builds and develops in Austin, Texas. The name points at the city’s moonlight towers, so the logo puts a tower inside a full moon.

I won the 99designs contest in March 2017 and delivered the identity pack: logos from favicon to print, US business cards, letterhead, envelope and social covers.

The logo

A tower silhouette cut into a full moon, over a condensed wordmark and the line “Renovate · Build · Develop”.

Final logo: tower-in-the-moon emblem with condensed wordmark, reversed on charcoal and positive on white

Dimensional sign mockup of the final logo on dark wood, from the Identity Pack's social covers

Contest rounds

The moon and the tower stayed fixed while everything else moved: a lattice tower under a crescent, a teal and cream colourway, a slab wordmark pressed into paper.

Late-round variant: a cream moon and slab wordmark, debossed on textured paper · Colour exploration: the moon emblem in cream on deep teal, and reversed

Alternative concept: a lattice tower under a crescent arc with a slab wordmark

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