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Logos & identities03 / 052018

Franchise Ramp

Identity for a franchise marketing company · 99designs winner

A rocket lifting off inside a circle, for a company whose line was “Get there faster”.

Client
Franchise Ramp
Year
2018
Result
Winner, 99designs
Scope
Logo, stationery, email signature, social covers
The winning Franchise Ramp identity on navy presentation folders, business cards, a compliment slip and envelope
The winning Franchise Ramp identity on navy presentation folders, business cards, a compliment slip and envelope

Franchise Ramp helps franchise systems with digital marketing, lead management, training and coaching. Their line was “Get there faster”, so the logo had to move.

I won the 99designs contest in March 2018 and delivered the full handover: logo versions for print and screen, business cards, letterhead, envelope, email signature and social covers.

The logo

A white rocket lifting off inside a navy circle, with “Franchise” in navy and “Ramp” in orange. It works with or without the launch cloud, on white, orange and navy.

Final-round logo board: rocket badge and two-tone wordmark, with and without the launch cloud, on orange and navy
Final-round logo board: rocket badge and two-tone wordmark, with and without the launch cloud, on orange and navy

In use

The logo on a wall, and the tagline on a social cover.

Dimensional wall-sign mockup of the logo on dark stone
Dimensional wall-sign mockup of the logo on dark stone
Social cover: the 'Get There Faster' tagline on a diagonal orange and navy split with a ghosted rocket
Social cover: the 'Get There Faster' tagline on a diagonal orange and navy split with a ghosted rocket

Earlier rounds

Before navy and orange won: a rocket on a lattice launch tower, an all-caps stacked wordmark, a blue gradient.

First-round concept: the rocket on a lattice launch tower inside a charcoal circle, with a stacked all-caps wordmark
Exploration round: blue-gradient rocket badge with the launch cloud, in colour and grey wordmark versions
First-round concept: the rocket on a lattice launch tower inside a charcoal circle, with a stacked all-caps wordmark · Exploration round: blue-gradient rocket badge with the launch cloud, in colour and grey wordmark versions

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