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Logos & identities02 / 052020

Matrix

Logo for a digital marketing agency · 99designs finalist

A geometric wordmark with one carved exception: the I is a mask.

Client
Matrix Marketing Agency
Year
2020
Result
Finalist, 99designs
Scope
Wordmark and icon, with app and signage mockups
Matrix Marketing Agency identity in monochrome on stationery and a notebook, with the logo on charcoal and on light grey
Matrix Marketing Agency identity in monochrome on stationery and a notebook, with the logo on charcoal and on light grey

Matrix is a digital marketing agency. The answer to its brief was a wordmark built from angular strokes, with the I swapped for a carved tribal-mask totem that can also stand alone as the icon.

It reached the final round of the 99designs contest in September 2020, and it is one of the logos I still show on aldaci.com.

The logo

Angular strokes for the M, the A and the X; a carved mask for the I. In a pink-to-blue gradient and in grey.

The MATRIX wordmark with its mask-totem I, in a pink-to-blue gradient and in greyscale lockups
The MATRIX wordmark with its mask-totem I, in a pink-to-blue gradient and in greyscale lockups

In use

The mask on its own: as an app icon and on a hanging blade sign.

Hanging blade sign: the gradient mask totem above the MATRIX wordmark
The mask totem on its own as an app or splash icon on a phone
Hanging blade sign: the gradient mask totem above the MATRIX wordmark · The mask totem on its own as an app or splash icon on a phone

Explorations

Earlier rounds with an orange tribal-pattern field and a full-colour illustrated mask.

Exploration: an orange wordmark with four mask glyphs, reversed over a tribal-pattern orange field
Exploration: an illustrated full-colour tribal-mask emblem above the wordmark
Exploration: an orange wordmark with four mask glyphs, reversed over a tribal-pattern orange field · Exploration: an illustrated full-colour tribal-mask emblem above the wordmark

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