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Logos & identities01 / 052020 — 2025

SensCare

After-sales services brand · identity & maintenance app

A seal, a guarantee badge and a double tick: a promise that support will show up.

Client
Birtech Technology
Years
2020 — 2025
Result
94% satisfaction (IPSOS), 800+ customers
Scope
Identity, service package, data sheet, maintenance report app
The SensCare seal and wordmark: the vertical lockup from the 2025 logo set.
The SensCare seal and wordmark: the vertical lockup from the 2025 logo set.

SensCare is Birtech’s after-sales brand: maintenance, 24/7 support, hardware replacement and training, sold in Standard, Plus and VIP tiers for BirSens and every product under it.

I designed the identity in 2020 and refreshed the logo set in 2025, then the service package, the data sheet and a web app the support team uses to record each maintenance visit and print a branded report. Customers rate it at 94% in an IPSOS survey.

Logo & lockups

Three references in one seal: a guarantee badge, the edge of a wax seal and a double tick. Red with a navy wordmark, vertical and horizontal, and reversed on red.

The vertical lockup reversed in white on SensCare red.
The horizontal lockup, for headers and narrow spaces.
The vertical lockup reversed in white on SensCare red. · The horizontal lockup, for headers and narrow spaces.

Service package

The data sheet lists six services as line icons; the box gives the Plus tier something to hold.

Data sheet cover: the seal over a ghosted badge pattern.
Data sheet back page: the six services as line icons on SensCare red.
Box render for the Plus tier. The Turkish on the box means 'Extended After-Sales Services'.
Data sheet cover: the seal over a ghosted badge pattern. · Data sheet back page: the six services as line icons on SensCare red. · Box render for the Plus tier. The Turkish on the box means 'Extended After-Sales Services'.

Maintenance reports & app

A form that turns every support visit into a branded SensCare report, and a section inside Noctua where customers see their licences and maintenance plan.

Printed SensCare Plus maintenance reports, filled with placeholder data.
The 'Licences & Maintenance' page of the SensCare section in Noctua, shown with demo company data.
Printed SensCare Plus maintenance reports, filled with placeholder data. · The 'Licences & Maintenance' page of the SensCare section in Noctua, shown with demo company data.